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The Tao Of Our Economic Crisis
On the last Saturday in April, is World Tai Chi & Qigong Day for hundreds of cities in over 65 countries and extend all 50 U.S. states. It can offer something which can greatly benefit our national and global economy. How?
The Chinese character for "Crisis" is composed of two other characters, "danger" and made "chance."
If we let it, this economic crisis enable a paradigm shift, not only a much more balanced and rational world, but also a sustainable and pleasant planet for our children and grandchildren.
Unknown, most of us, our planet is strong, "the balance" for a long long time. Traditional Chinese medicine for thousands of years ensure the need for the balance of health praised individual health, health care and global health.
What do I mean, "Out of balance?" You may ask. I 'll explain. My wife is from Hong Kong, while I grew up in a fairly prosperous time in the Western Kansas. We were not rich or even upper middle class, but also in our world, we had plenty of blue collar, never went hungry, and took long drives on cheap fuel if my father had time off.
What I did not know was that experienced on the other side of the planet, a young girl I would marry one day a world where resources are very precious. My parents understood that their experiences in the Great Depression. However, I thought their views were outdated, and when I finally met and married my wife, Angela Wong, I thought their views are not relevant not for our modern world.
to Angela, as my parents praised me "waste" is not. Not to energy, fuel, paper towels, waste nothing. She taught me that everything that we consume a precious commodity. I laughed in decades.
I'm not laughing. I am changed. Since the initial anesthesia collapse of much of our economy a few months I have now shed a tear tiny corner off a paper towel, wipe up a small, rather than using a whole tissue. I have a Prius hybrid, and I play to watch the game how many road miles I can squeeze out of each liter of gasoline. I have double-glazed windows and insulated our our house, and bought energy-efficient appliances and light bulbs. I do not open a door when the heating or air conditioning are turned on, and have learned to live in the warmer summer and cooler in winter.
I 'm not unhappy or less real life, I'm just challenged to be efficient. I am growing from this experience. I am a new person, a better-conscious Person development. This crisis has a chance to stress that I was driven by economic peril.
From conversations with friends, I think there are millions do, perhaps millions of Americans buy the same. So when I do a paper towel to make what ten paper towels before I was aware that "I know that millions of paper towels saved our nation. Tens of millions of gallons of gasoline are preserved.
For decades, half of the planet is living near starvation wages. Why? If the wealth of some nations draws resources from poor countries are like a magnet sucking there are no locals left. When I was young, my father worked with a Mexican man, the export of a part of Mexico, the grown water melons, to America would come. All of his life in Mexico, he would never watermelon, to cost his arrival in America as a young adult.
The fuel is expensive now Long distance exports less attractive. Local countries in poor countries may be more in the direction of the local population are food oriented, as we in the developed Rich nations get used again to produce seasonal food on locally produced.
However, the oil crisis and spur massive private investment and related to green, cheap renewable solar / wind energy type. This technology can then be exported to the whole world to a China hungry for energy, for example.
Our environment is in dire straights. Few people are no longer deny. A turning point is approaching, and if we are not radical move from fossil fuels (oil / coal) on renewable energies (wind, tide, solar), so we can repair our ecosystem damage beyond the point of. Who is aware, the weather has changed from white as we children were changed. A point may come when these changes escalate painfully over the world.
This period of economic "crisis" is dangerous, but it can be sewn within the possibility of the world economy will catapult cheap renewable energy. Because in the end it is much cheaper be, not only in energy production but the maintenance of the system, and includes the lack of environmental disasters and cleanup, the other energy.
Health care is another range that is experiencing a paradigm shift. Current trends project that in the coming years, the United States annual health care costs 4000000000000 will exceed $ per year. This is unsustainable and will bankrupt our nation if it remains unchanged.
However, it's changed us. We all outrageous cost of insurance experience and have had to fight to registered medical bills, even if we are insured to receive. We have seen, doctors are committed to very expensive and not always effective treatment protocols for our long-term health.
At the same time, emerging research opportunities, and our personal experiences, are telling us free alternative healthcare solutions that address many of the most common and socially the most expensive health challenges.
Research has shown that it is tai chi, yoga, and meditation reduce blood pressure, help with chronic pain and limited mobility, reduced Depression, anxiety, ADHD and emotional disturbance regimes. Type 2 diabetes can be treated with Tai Chi and heart disease, according to emerging research opportunities. A controlled UCLA study found that Tai Chi participants increased resistance to viral infection by 50%, and in another study found Tai Chi improves sleep quality in 65% of the participants. How much money is spent vaccinating people, or to treat flu victims? How much lost productivity of the company goes through a cold and Flu, which had by cheap mind / body training can be avoided? How much is on drugs for anxiety, depression and lack of sleep spent
With expenditure of $ 10 or $ 20 a week to learn Tai Chi or yoga can help us save thousands or tens of thousands in future healthcare costs and our wallets grow thinner. . . the options are always attractive
A 20-year study by Kaiser permenent found that were between 70 to 85% of all diseases sending patients by their physicians Causes stress, not aggravated by stress, but by stress. Since our company know that savings through the integration of body and mind in Health Corporate Wellness every company can save tens of thousands of Health Insurance and lost productivity dollars to move things.
If our education system to Mind / Body Health Tools to teach our 90 million students begins, we will begin to see savings in the future trillion annual health expenditure. This is a wonderful opportunity propelled by an economic crisis.
Without the economic crisis we'd probably along relying on drugs and surgery as our first line of health defense, not added as a last line of defense to decide, first for natural mind / body training that can heal these problems does not really only reducing symptoms.
This time of crisis is actually an age of opportunity. The question is, we will use this opportunity to change, or will we grit our teeth and grip on old obscure forms of life that are clogging the birth of a new way, a new world?
The ancient Chinese Yin Yang Icon when you look in the white dots and black dots keep smaller Yin Yang, and so on and so on. This symbolizes that our bodies function in the to realize cooperation of cells in the body, and our society function or health in the body health and function against. What does this mean for our modern society?
In Tai Chi or Qigong, we learn that the flow stress in our mind, heart and body circulation, energy, immune cells Distribution, nutrient distribution, etc. So limited, if we "tighten" around old thoughts, fears, hatred, prejudice, samples, all of our body 'S tight vital functions flowing and restrict the ability of all our systems to maximize health.
A Tai Chi or Qigong Practitioner takes a deep breath, and provides that "letting go" of the "old rigidities" We have so that we openly collected and flow into a newer healthier expansive paradigm of health. Retrieved from "loosening up" our mental, emotional and physical being, we can again be provided in the form of the optimal state maximize our health.
Our local, national and global society is now back in the form of a new developing self-image, that our people, our planet and promote our new economic reform is in question. When we are old patterns, fears, prejudices, etc., as our bodies tend to do's dress, we clog our ability, the river takes us to the optimal open the future possible.
Like hundreds of millions worldwide open mind / body techniques, to maximize their health and minimize their healthcare costs, they will experience a "side effect." Not the kind of negative side effects we see in drug development ads on TV, but another side effect pregnant with possibility.
Since "solve" these hundreds of millions of people to resolve its liability to the old rigid thoughts, feelings and behaviors, their communities and nations is their adhesion to the old profligate economic policies. The Nutrients from raw materials to about populated planet, we will go to technology and production processes to maximize the effect, while minimizing the cost.
New industries will bloom, sunshine, and that free-free wind, and power cars and industry with him and ever lower costs. Laboratory can work found in areas that cultivate health and well-being in society, rather than blithely consumption for the sake of consumerism and profit. We can see that these new Industries not only do no harm to our society and eco-systems, but feed them on many levels.
For example, Tai Chi, Qigong and meditation teacher are a labor-intensive industry that is spreading worldwide distribution battle communities, rather than profits in the hands of small pharmaceutical distribution points. The result is more alive, healthier, more creative people, the ripple of economic innovation and value in their communities in a very decentralized way.
This benefits the ecosystem. Why? A Kansas City Star article a few years ago pointed out that the biggest polluter of the Missouri River Pharmaceuticals, was not from the industry, but run by human waste. As people make on the mind and body health solutions, it is not only to spread prosperity throughout the economy, but to Reduce pollution problems.
Mind / Body tools also reduce violent and aberrant behavior in practitioners to study, and indeed the peace of mind spread effect it seems to promote them around by larger populations, such as in a large study of Transcendental Meditation in Washington DC in the early 1990s demonstrated. In this study, an influx of TM meditators actually reduced the violent crime of the entire city.
As the United States now off more people than any nation on this planet, spending untold hundreds of billions a year on police, courts and prisons, as a side effect of the mind / Body-training of our employees can dramatically save on expenses.
Our economic crisis is a hazard, if our minds, heart and body Barrier to old patterns. But as the Chinese symbol tells us, it also offers us great opportunity to move into a new paradigm of humanity that all of us and our precious planet to promote for future generations. We know that bad patterns are established by family, as economic concerns of our people drive mind / body healing Solutions existed to influence future generations to develop multi-faceted benefits that we can not even imagine.
It is time to breathe, to relax, change, and flow into a new future of opportunity. World Tai Chi & Qigong Day 's WorldTaiChiDay.org provides you with free "Breathing Lessons " and much more in order to facilitate this process. WTCQD has these tools for several locations around the world 's largest Company employees and executives, major international health institutions and enterprises and governments worldwide as a free public health services.
And on the last Saturday in April, teach-ins will be held in hundreds of cities spanning across 65 countries on six continents and all 50 U.S. states, the allocation the mind / body tools to take the breath to relax, visualization, gentle movement of the mind, heart and body, so that there is great opportunity on many to open plains.
About the Author
Bill Douglas, Founder of World Tai Chi & Qigong Day, and author of the #1 best selling Tai Chi book, “The Complete Idiot’s Guide to T’ai Chi & Qigong.” Bill has been a Tai Chi source for The Wall Street Journal, The South China Morning Post, BBC Radio, The New York Times, and media worldwide. He is the 2009 Inductee into the Internal Arts Hall of Fame; recipient of the Lou Gehrig’s Hero Award; the recipient of the Extraordinary Service in the Field of Qigong Award from the National Qigong Association; and the Media Excellence Award recipient from the World Congress on Qigong. Bill can be reached at http://www.WorldTaiChiDay.org
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What Can Teach Entrepreneurs potato chips?
By: Geoff Ficke
America and the developed world, with cheap, cheap, packaged saturated Snacks. These treats are sweet, salty, cooled or heated, designs and presentations. None is as popular and ubiquitous as the potato chips.
The potato chips in America was historically a very local mom and pop business until 1930. The final product, the potato chips potato chips were very difficult to ship, deal with and retain, without advanced packaging techniques. Before the invention of the coated components bagging chips were made in local kitchens and sold in some shops locally, usually from drums. Once the barrels were opened, and the shop owner drew the goods sold to the consumer, was the drums and air The potato chips were stale. Consumers of these chips have been taught to soften the chips at home heat before serving out the lack of freshness.
This type of Trade was the appropriate service for a local business model, but it did not allow distribution Economies of scale or nationally. Also develops each city and region a popular type of chip that local popularity enjoyed only. The opportunity was ripe for an entrepreneur consolidate and commercialize the snack shop in a big way and revolutionize the category.
The contractor was Herman Lay. Mr. Lay was a route Seller for the Barrett Food Company of Atlanta. He sold the brand Barrett of potato chips in an assigned area in Nashville, TN during the 1930s. He was a natural Sales skills developed and grew quickly and soon hired his territory to work route salesman for him. The owner of Barrett noted his success and offered to sell Herman Lay the whole business. He struggled to cobble together financing. This was at the height of the Depression. Somehow, a combination of loans, savings and preferred shares mounted and the $ 600,000 sale price was assured.
The new company immediately changed the name in the HW Lay Company. Mr realized that mechanization was necessary to expand its distribution and lower costs Lay. He invested every dollar of profit in self-contained potato processing machine, took a whole potato and produced a finished chip. The chips were then packaged in the new impervious bags that insured freshness for the product was shipped and when she sat down on the shelves until purchased and consumed.
The outbreak of the Second World War proved most profitable for the salty snacks industry. Chocolate and sugar were strong during the war and products, these ingredients were scarce and expensive until the war ended rationed exploited. Salt, but was never rationed and the availability of pastries made them the preferred choice of consumers from a quick treatment during the war. In addition, these savory snacks were consumed in large quantities by the troops.
Lay's potato chips and snacks were on store shelves everywhere in the American South during and after the war. The company bought small, under-capitalized Competitors and expanded aggressively. Finally, the HW Lay Company bought the Frito Company of San Antonio, Texas. Frito had to produce a corn chips that we eat, in large Quantities perfected to this day. The combination of Frito Lay Company, the strongest national salted snack manufacturer.
Frito Lay and a number of regional brands dominate the salted snacks category by the postwar years. The simple potato chips was essentially unchanged in appearance, taste and texture, except for adding new tastes like garlic, spring onions and Bar-B-Cue. The industry seemed to have settled into a maturing, slow growth category with limited business opportunities for new offers.
But most corporate consumer product company in the world, Cincinnati, Procter & Gamble (P & G), is always looking to maintain and grow new product niches. They had believed their corporate eye on the snack industry, especially the P & G's management identified a chink in the armor the potato chip manufacturers.
The gap was in the package. Potato chips since the end which was founded in 1930 sold in flexible, flexible bags. During this assures freshness, it did break a problem. Consumers, in focus groups had P & G said that they do not like the small, cracked, broken pieces of chips, which settled did in the bottom of the bag. Research and development at P & G began a response to circumvent the problem.
P & G is famous for his creation Brand Management. Brand Management enables the responsible team assigned to each product, the brand as an independent Companies and profit centers to treat for the company. The success of this management style is legendary and has been studied in business schools and made friends with many other companies. The brand management system encourages each team to aggressively pursue new product ideas and adaptations.
P & G research and development for the company Food Group worked on the potato chip project in the 1960s. Your answer to the problem created a wonderful example of how an entrepreneurial company or individual, can benefit immensely from a convergent product innovation. The innovation, which became a billion-dollar mark, and revolutionized snack marketing, was the introduction of Pringles.
P & G does not seem to invent potato chips or salty snacks. However, created by adapting the classic potato chips in shape, taste and presentation they sold a novel, blockbuster brand that millions of consumers around the world every day.
Pringles potato is 42%. They are formed by mixing potato flakes molded with liquid mud and then dried to each chip in an almost completely identical crisp curved oval shape. The genius of the Pringle's is located in the cylindrical cardboard tube P & G invented by Fredric Baur. The chips are stacked Pringle in the tube, so there is virtually no breakage of the individual chips. The tube closure is a snap on plastic lid.
Pringles was test marketed in 1968 and that consumers were enthusiastic. The product has been improved steadily and have over 40 flavors been added to the original style. Many of these flavors in certain countries or regions will be sold in order to suit contemporary taste preferences, such as jalapeno in Mexico and in Louisiana Cajun.
Entrepreneurs are driven search and create "divergent products." The invention of the disturbing "divergent products" such as the light bulb the cotton gin or the internal combustion engine is the "Holy Grail", that to perfect these visionaries and leverage to seek fame and fortune. But the most often realized and realistic path to success is to create a niche product improvement. Explore existing Products and technologies and to identify needs that are not addressed by these products. The creation of the novel "converged" products that just add incremental Advantages and small performance improvements result in huge profits.
Procter & Gamble has the largest consumer goods companies in the world and integrated one of the most admired innovation factories in search of both "divergent" and "convergent" opportunities. Pringles is an example of a huge "Convergent product" innovative success. The story of P & G is full of examples of new "converged product" success. The "divergent product" Innovations and less difficult to discover and bring to market. This is a great company that can provide for the possibility to be found everywhere it looks.
Entrepreneurs should be aware to take part of this process. Frito Lay is now part of PepsiCo. The development of this great brand owes one way and the vision of HW Lay. He took a simple product that suffered a bad distribution model and turned the opportunity into immense wealth. P & G has the failure problem inherent bagged potato chips Created and innovative formulation and packaging a huge worldwide success with the introduction of Pringles.
P & G and HW Lay are examples of the elegance the simple ideas. Remember the old adage: KISS = Keep It Simple Stupid! The best ideas are often obvious.
About the Author
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.
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